Strategic advice on LinkedIn

Waarom we jou nodig hebben

As our upcoming 10-year anniversary approaches on September 18th, we're excited to seize the opportunity by inaugurating our organisation's LinkedIn channel. We hope that this new platform will serve as a means to disseminate news and updates related to LRI and foster a vibrant community among our researchers and partnering organisations. Current methods of engagement with those interested are our newsletter and website as well as social/professional media channels of our partners.

Wat ga je doen?

• 2 to 4 one hour strategy session where we would like to discuss the possibility of setting up our LinkedIn channel and the implications of the creating such a channel.
• It would be greatly appreciated if a written summary of our meetings could be provided.
• In those strategy sessions, we wish to receive general advice on the following:
• Optimal Profile Set-up: What are the essential elements for a compelling profile on LinkedIn? How can we effectively showcase our brand's identity and values through the profile? What are some tools/features of LinkedIn we can make use of for our targeted audience and content?
• Target Audience: How can we identify and define our target audience on LinkedIn?
• Content Strategy: What types of content perform well on LinkedIn? What's the ideal posting frequency and timing for our audience?
• Visuals and Branding: How can we ensure our branding elements align with our overall brand identity? What are some best practices for creating visually appealing graphics and images for our LinkedIn posts?
• Engagement and Interaction: What techniques can we use to encourage likes, comments, and shares on our posts? How do we handle interactions and comments from followers to maintain a positive image?
• Building a Follower Base: What strategies can we use to organically grow our follower base on LinkedIn?
• Long-Term Strategy: What's the best approach to ensure the sustainability and growth of our LinkedIn channel over time?

Wat we al hebben

• Mission & vision
• Target audience we would like to reach